Taking eye care one step further, Bausch + Lomb launched Biotrue, a new multi-purpose contact lens solution. Designed to work like the fluids in your eye, the solution matches the pH-balance of your tears, and contains a natural lubricant that helps attract moisture and disinfects bacteria. The packaging breaks away from the blue, wavelike designs in the category and, instead, features a solid, green background to suggest nature, along with a picture of the bottle, so you know what’s inside the box. The logo is broken into two words with a drop of liquid functioning as the dot on the “I”, while the bottle itself is translucent, so you know how much solution is left.
Launch
June 2010
Package Design
Pentagram
