For the fourth consecutive year, Evian is launching a limited edition, designer glass bottle. Previous designers include Paul Smith, Christian Lacroix and Jean Paul Gaultier. This year Issey Miyake takes inspiration from his Pleats Please line to create a simple, yet vibrant design. The bottle features an imaginary, shimmering flower that embraces Evian’s signature message, “Live Young.” “Evian encourages everyone to live life by seeking memorable experience. The Issey Miyake bottle design, glowing with both optimism and freshness, is a perfect pairing with the brand,” says Jerome Goure, vice president of marketing, Danone Waters of America, Inc.
Launch
September 2010
Package design
Issey Miyake,www.isseymiyake.com
