Unilever’s dairy cream alternative, Elmlea has relaunched with product-focused packaging designed to appeal to consumers as fresh and modern. The brand mark maintains a prominent position in the new architecture, which features a graphic device of poured cream flowing onto a strawberry to create a stronger, more consistent look and feel across the line. Variants are distinguished by new background colors that contrast with the cream imagery, ensuring that the product looks fresh for enhanced shelf standout and taste appeal. The new packaging rolled out on supermarket shelves at the end of September.
Launch
September 2010
Package
design
LFH, www.lfh.co.uk
LFH, www.lfh.co.uk
