The Natural Confectionery Co. launches its newest product, Guzzle Puzzle. The candy is a combination of two uniquely-shaped and -flavored jellies that, when combined, produce a distinct flavor (e.g., orange plus banana equals bubblegum). To showcase the candy’s puzzle-like attributes, the package features an addition formula using the sweets as modifiers. “The design for Guzzle Puzzle appeals to a broad audience and highlights the exciting and unique nature of the product and the exciting flavor combinations,” says Louisa Bertano, marketing manager for candy at Natural Confectionery Co.
Launch
August 2011
Package design
Pearlfisher,www.pearlfisher.com
