Kraft launches its first new brand in about 15 years, MiO (Italian and Spanish for mine). The liquid water enhancer is featured in an innovative squeeze bottle that resembles an oversized water droplet. Designed for individuals who want to “personalize their beverage whenever and wherever they want,” each 1.62oz bottle provides 24 eight-fluid-ounce servings that can be mixed into water. MiO is available in berry pomegranate, strawberry watermelon, fruit punch, mango peach, sweet tea and peach tea.

March 2011