Looking to celebrate its 250th anniversary, G&J Greenall introduces an updated identity for its London Dry Gin. The redesigned bottle features a new, modern logo (which replaces the previous script version) overlaid on an abstract green pattern. The brand’s tagline, “The Great British Spirit since 1761,” can also be found at the bottom of the front panel, while a green “Union Jack” on the inside back label acknowledges the brand’s heritage. “The new packaging from Dragon Rouge speaks to a new generation of gin drinkers, but also respects our strong heritage,” says Christina Brown, marketing director at G&J Greenalls.

July 2011

Package design
Dragon Rouge,www.dragonrouge.com