In celebration of the 40th anniversary of its Great Lash mascara, Maybelline New York is introducing a limited-edition collection. The product’s iconic pink and green tube will feature designs by Max Azria, Tracy Reese and Vivienne Tam, with each fashion designer putting a unique take on the original packaging. "We're celebrating Maybelline New York's fashion heritage by partnering with sought-after designers to bring a new look to America's most iconic beauty product. The designs of Max Azria, Tracy Reese and Vivienne Tam represent the spirit of the Maybelline New York woman – modern, confident and chic," says David Greenberg, president of Maybelline New York-Garnier-Essie.
Launch
August 2011
Package design
Max Azria,www.maxazria.com; Tracy Reese,www.tracyreese.com; Vivienne Tam,viviennetam.com
