Insightful Labeling Tactics Cut Through Clutter In Crowded Categories
© Wraparound labels. At Inland Printing, contact Mark Glendenning at 800.657.4413 or firstname.lastname@example.org
Kellogg’s tackled one of the toughest hurdles—precise placement of elements on the carton. A thermally activated, liquid crystal display disk and card fits exactly in a die-cut hole in the front panel on short-run promotional cartons of Scooby Doo! cereal.
Typically, Bordeaux-style labels feature gold or black lettering on a white or beige background. Coia opted for a deep maroon background, textured to resemble fine leather.