Bath Tissue Key: Know Purchase Driver
Charmin leads the category with sales of $528.9 million, according to Information Resources Inc. (IRI) scanner data for a recent reporting period. However, like many of the leading brands, Charmin’s sales saw a decline.
- Regular users want performance, but price and value rise in importance.
- Extra-value users focus on roll size/life and price/value.
|Share Data: Bath tissue|
|Top 10 Brands||Dollar Sales |
|% Change |
vs. Prior Year
|Quilted Northern Ultra||$112.1||10.8|
|Kleenex Cottonelle Ultra||$87.9||-13.6|
|Soft N Gentle||$82.9||-25.0|