Female body wash brands occasionally feature an applicator pad as a premium. But poofs are inherently feminine and seldom merchandized with male personal care products.

Our “blue-sky” packaging concept for a men’s body wash product—depicted in the illustration—merges an applicator head and trigger sprayer with a contoured bottle. The design takes masculine aesthetic and functional cues from the hand-tool category.

Marketers could position this concept (and other SKUs in the line) as a “toolbox” of personal care products.

The bottle’s shape provides comfortable, non-slip handling. The spray-type trigger automatically delivers a few drops of soap onto the applicator head.

As the user pumps the trigger, the applicator head revolves and creates a rich lather. A rack-and-pinion mechanism turns the applicator pad five revolutions per trigger stroke.

The package encourages increased product consumption. It also permits single-handed usage.

The design provides the basis for several types of applicators and product formulations. These range from palm-sized rotary exfoliating gel applicators to leave-in skin conditioners and shaving creams.

Marketers can decorate the PET bottle with a shrink-wrapped label. Selective translucency and opacity on the label deliver stunning graphics on the front panel. Color-coding the label allows shoppers to locate their favorite variety or “flavor” quickly on the store shelf.

The “grip point” on the bottle bears a color-matched, injection-molded polypropylene collar. A thermoplastic elastomer coating around the trigger imparts a rubbery feel. It also enhances squeezing comfort.

In an era when battery-powered oscillation is enveloping many personal care devices with a lot of hoopla, this body-wash concept provides the same “battery-free” magic as the “Freeplay” radio. The use of “crank power” sparks an intriguing crossover opportunity for packaging design.