It's Hip To Contradict
by Robyn Waters
Navigating the paradoxes of the packaging landscape.
Contradictions are everywhere. These days, we wear Old Navy with new Gucci and couture Chanel with vintage denim. Our new homes are filled with flea market finds, and we show off our Michael Graves teakettles from Target on Viking stoves in gourmet kitchens that have cabinets from IKEA. We buy ketchup in upside down bottles (mayonnaise and mustard, too), wine in a box, and find a five-minute vacation in a cup of Starbucks coffee.