2007 Design Gallery
I hope that by now, this book has become something you look forward to receiving each year—it has certainly become a favorite project of our editorial staff. As I look back on the entire process—from our first call for entries to the mountain of submissions we receive to the ultimate selection of the final packages— never ceases to amaze me how much incredible work is being created by you, our readers, each year.
More and more, it is becoming evident that packaging is being leveraged as a strategic tool and viewed as a vital part of the marketing mix, raising the bar for all of us.
For this year’s book, we’ve selected 60+ packages in each of the major material types that embrace structural innovation, connect with graphic appeal, provide consumer utility and convey brilliant marketplace insights. These packages represent the spectrum of product categories, from food and beverage, to cosmetics and personal care, to household cleaners, pharmaceutical, pet food and consumer electronics.