Deeply Connect with Consumers
by DONNA STURGESS, GLAXOSMITHKLINE
Each day, marketers in the world of fast-moving consumer goods (FMCG) and consumer packaged goods (CPG) wrestle with the very real challenge of breaking through commercial clutter. Clutter in the marketplace takes the form of tens of thousands of new products every year. The punishing barrage of information, paradoxically, forces consumers to screen out even more of our efforts.