Last year’s inaugural brandinnovators issue was such a success that we wondered how we might top it. But, given that the “packaging-as-strategy” mindset seems to have broken into the consumer goods sector in a big way, we had little trouble finding examples of brand marketers, package designers and innovations professionals deploying buzz-worthy packaging strategies. The trouble was paring down the list.
A Breakout Success
Shunning a me-too strategy, Publix has made its brand its own.
The Perfect Brew
Making a solid brand even more powerful.
The Great Expansion
Packaging unlocks a growth opportunity.
High-Style Meets High-Tech
Breakthrough packaging technology delivers aesthetics.
Scaling The Heights
Brand strategy changes the way people drink water.
Less Is More
Making sustainable packaging top of mind.
Finding Balance In Brand
Getting back to the earth with simple, honest packaging.
Harnessing the power of iconic design.