Finding Balance in Brand
Getting back to the earth with simple, honest packaging.
SENIOR DIRECTOR, GLOBAL CREATIVE SERVICES, TIMBERLAND
Name: Bevan Bloemendaal
Title: Senior director, global creative services
Years in current job: Eight.
Ultimate branded package: The Tiffany blue box and white ribbon.
What’s on your nightstand? Harvard Business Review on Marketing
DIRECTOR FOR U.S., CASUAL GEAR WHOLESALE MARKETING, TIMBERLAND
Name: Theresa Palermo
Title: Director for U.S., casual gear wholesale marketing (formerly senior brand manager)
Years in current job: Two months (and two years in former position)
Ultimate branded package: Apple. They’ve reinvented what packaging does, and the way it works in collaboration with the product.
What’s on your nightstand? An issue of InStyle magazine. (“I have 19-month-old twins!”)