Coming Soon to a Retail Theater Near You
By Ted Mininni
Our society is increasingly interactive. Some of the world’s best-selling consumer products are interactive. So why shouldn’t your brand’s packaging be?
I’ve said it before. Packaging, at its best, refers back to the brand and leverages its chief assets. It also has the power to become the most important customer touchpoint—making the brand tangible by placing it in customers’ hands.