South African company KiddieKix, producer of all-natural children’s health products, has adopted Innovia Films’ compostable wood-based NatureFlex to wrap its cereals and dried fruit snacks. Alison McDowell, KiddieKix founder, and her team research the latest trends in children’s health and nutrition to ensure their range delivers products that have been specifically developed for growing kids. Sourcing high-quality ingredients that are free from additives and preservatives is a top priority, and using the flexible packaging film strengthens the brand’s product philosophy by matching the company’s core messages.