App Provides Faster Mobile Product Scanning and Greater Inventory Insight for Walmart Suppliers
Digimarc Corp., the inventor of the Digimarc Discover platform featuring the Digimarc Barcode for automatically identifying and interacting with virtually any media, announces its software is now included in a mobile app developed by Rockfish that gives Walmart suppliers instant access to inventory information via their smartphones.
The SP*, or Supplier Portal Allowing Retail Coverage (SPARC), smartphone app delivers real-time product inventory data directly to Walmart suppliers, providing an overview of what products are on store shelves and in the backroom at any given time. With this insight, CPG suppliers from the “billion dollar club” and small/medium companies alike — and the retail service companies that represent these leading brands and thousands of other suppliers — are better able to make informed decisions about the on-shelf availability (OSA) of products at the store level to meet consumer demand.