As a leader in west coast pepper production, Baloian Farms has plans to introduce “Oddbells,” a value priced consumer pepper pack. The Oddbells launch is scheduled for late July.
Driven by an interest to find a market for its uniquely shaped, non-blocky peppers, Baloian Farms noted consumer trends that included a rise in bell pepper consumption, more home cooking with a greater use of fresh ingredients and a consumer emphasis on value that led them to identify a market opportunity for a value priced bell pepper pack.