America's Most Topped Cracker Brand Says It's Okay to Go 'Topping-less'
A slice of roasted turkey. Hummus. Jam. Cheese. For decades, people have enjoyed Triscuit crackers adorned with a host of sweet and savory toppings. In fact, through years of tantalizing recipes and imagery depicting delicious pairings, Triscuit has earned the esteemed title of "most topped cracker in America." But a new campaign from Triscuit seeks to make amends with "angry satisfied" customers who have discovered that delicious moment of truth of how great a Triscuit cracker can be when it's "topping-less."
"For many years, we talked about how wonderful Triscuits can be when topped. However, we lost sight of how delicious a Triscuit cracker can taste when enjoyed right out of the box," says Jimmy Wu, senior brand manager for Triscuit. "But people are starting to call us on seemingly suggesting a Triscuit can only be topped. On behalf of Triscuit, I would like to apologize to Americans who feel that we've been hiding the great taste of this beloved cracker with toppings."