Should Brands Aim for Sustainable Innovation or Innovative Sustainability?
Even if customers are not asking, the packaging industry needs to be prepared to answer the question.
>The Dangers of Greenwashing
- Source responsibly and leverage third-party certifications;
- Avoid greenwashing;
- Validate supplier claims;
- Seek allies of strategic value;
- Find cost and efficiency savings in collaborative efforts; and
- Make sustainability a competitive advantage by considering it a core value of your business.
>Defining True Sustainability
The Envi Portfolio
Key elements of the sustainability checklist Monadnock offers brand owners and supply chain partners:
- Is beneficial, safe and healthy for individuals and communities throughout its life cycle;
- Meets market criteria for performance and cost;
- Is sourced, manufactured, transported and recycled using renewable energy;
- Maximizes the use of renewable or recycled source materials;
- Is manufactured using clean production technologies and best practices;
- Is made from healthy materials throughout the life cycle;
- Is physically designed to optimize materials and energy; and
- Is effectively recovered and utilized in biological and/or industrial closed loop cycles.
- The energy used in manufacturing;
- Emissions created in manufacturing, printing, converting and shipping;
- How raw materials are sourced and the efficiency of converting those raw material into product;
- The solid waste created by the process and what is done with it; and
- The efficiency of the design and the printing and production process.
>The Road Ahead
- “Containers & Packaging: Global Industry Guide,” March 2012 (bit.ly/Xd5ioj)
- “CPG Execs Provide Top 10 Trend List in PMMI Vision 2020 Outreach” (bit.ly/VfxGZe)
- “Sustainability Nears a Tipping Point,” Boston Consulting Group, MIT Sloan Management Review, Winter 2012 (bit.ly/ZNrQxw)