James Cropper Launches Technology for Closed-Loop Recycling
James Cropper is to reprocess disposable coffee cups collected by environmental solutions provider Veolia from Selfridges’ Oxford Street headquarters and stores, with the resulting paper being used to create the retailer’s iconic yellow shopping bags in a completely unique closed-loop recycling solution.
Once used, disposable cups from the food hall and offices at the department store will be ‘tipped, flipped and stacked’ – a process to ensure any remaining liquid is drained and the lid, sleeve and cup are separated. Veolia then undertakes a further separation process to guarantee all rogue items have been removed. The cups are checked for quality, then baled and delivered to paper manufacturer James Cropper for reprocessing at its innovative CupCycling™ plant.