Sundia plastic fruit cups


Submitted by CB’a Brand Engine

Sundia’s passion for fresh fruit’s health benefits was limited by its me-too branding approach. It wanted to tell its story of “real fruit, deliciously easy.” The Truefruit name was elevated, nutritional call-outs are intended to easily show consumers the product is healthy, and the package is designed to show off the product and the brand’s delightful personality. 

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