Sundia
Submitted by CB’a Brand Engine
Sundia’s passion for fresh fruit’s health benefits was limited by its me-too branding approach. It wanted to tell its story of “real fruit, deliciously easy.” The Truefruit name was elevated, nutritional call-outs are intended to easily show consumers the product is healthy, and the package is designed to show off the product and the brand’s delightful personality.
Learn more about the BRANDPACKAGING Design Gallery Award 2013 here!
