Design Gallery Award 2013, Paperboard: Farm to Table Fresh Soups
Farm to Table Fresh Soups
Submitted by P&W Design Consultants
The ready-to-heat range of fresh soups comes in a small milk-carton style package that is recyclable and shipping efficient. The bright colors of homegrown vegetables inspired the design, which is intended to feel friendly and “as good as homemade.” Ingredient cues are expressed in the illustrations, as consumers care ever more greatly about what they eat.