SmartWool

Submitted by Capsule

The SmartWool brand of outdoor products is derived from core values of humility, humanity, integrity and excellence. The brand found it was giving its consumers too much information at once, so the new package is designed to keep the treasured “Little Guy” but relay information in a simple, approachable way on a structurally sound and sustainable box.. 

Learn more about the BRANDPACKAGING Design Gallery Award 2013 here!

Vote for the Paperboard category here!