Design Gallery Award 2013, Paperboard: SmartWool

SmartWool

Submitted by Capsule

The SmartWool brand of outdoor products is derived from core values of humility, humanity, integrity and excellence. The brand found it was giving its consumers too much information at once, so the new package is designed to keep the treasured “Little Guy” but relay information in a simple, approachable way on a structurally sound and sustainable box..

Learn more about the BRANDPACKAGING Design Gallery Award 2013 here!

Vote for the Paperboard category here!

ON DEMAND: With the assistance of the Frito-Lay R&D team, Bryce produced a fully industrial compostable, BPI certified flexible packaging structure for five different Frito-Lay products for the Coachella Music Festival in 2023.

ON DEMAND: Three words on everyone’s lips across the packaging industry these days are “Extended Producer Responsibility,” known as EPR. This panel will feature various perspectives from suppliers, converters and industry and offer individual snapshots of the challenges and potential solutions.