The innovation allows access to information ranging from branding and marketing materials to product origins, as well as track and trace capabilities.
Italian printing organization StampaSud S.p.a. has launched a new intelligent print and packaging innovation through SmartLab, the labelling division of its packaging operation.
The innovation is called StampaTech, and it is designed to allow consumers and users to access a virtually unlimited amount of information ranging from branding and marketing materials to product origins, as well as track and trace capabilities, all triggered from the packaging printing.