The other day, while I was fulfilling a six-month checkup, my dentist mentioned he just watched a TV special on shopper marketing and product placement in store and on shelf. To say he was creeped out is an understatement. He thought it a bunch of trickery and deception. Once I regained ownership of my mouth, we furthered the discussion. He said he’d rather buy a product because it felt right for him, not because his brain was supposedly hoodwinked into it.
Further thought on the topic reminded me of another chat I had recently, on Twitter. I posted a link to a study that showed women are more receptive to gimmicks (http://bit.ly/13QX2AG). The study used the word “susceptible,” which a follower found harsh, cementing the fact that no one wants to feel fooled when purchasing products.