Rivet & Sway, an online eyewear boutique catering exclusively to women, unveiled a home-try-on package that provides women with up to five eyewear style options to sample before choosing their perfect frames. The home-try-on packaging accommodates any USPS mailbox and is designed to feature luxurious undertones and intricate feminine details that create a visually stunning, fashion-forward presentation. The brand has also enhanced its final purchase packaging, which now includes a stylish hard case to protect the frames and features design elements found in the home-try-on packs. Plus, it now has a more consumer-friendly pricing structure that allows women to purchase multiple pairs of glasses at a lower cost. Customer feedback played a key role in the company’s decision to implement changes to its packaging and pricing.
Rivet & Sway
New packaging for the glasses uses luxurious materials.
February 5, 2014