Unilever has united the forces of two of its biggest brands to offer a fresh new treat for ice tea lovers. With packaging designed by international branding agency bluemarlin, Wall’s Lipton Crush launches this summer in Thailand.
Ice tea is immensely popular throughout South East Asia, with many convenience stores carrying the Lipton brand. Seeing an opportunity to shake up this established category, Unilever brought together two household names to create an innovative and exciting new way of hydrating: Wall’s Lipton Crush, a freezie tube from Wall’s with all the flavors of Lipton Ice Tea.
Bluemarlin was tasked with creating a design solution for the Lipton Crush packaging that integrated the Wall’s and Lipton brands while delivering the single-minded message of "natural and refreshingly good." To accomplish this, the brand needed to embrace a strong, vivacious personality and appear more indulgent than its competition.
Bluemarlin’s vibrant and fresh pack design features the bright colors of juicy fruits and fresh tealeaves alongside the two recognizable masterbrand logos. The packaging is designed to be energetic, bring Wall’s and Lipton’s brands into equilibrium and provide appetite appeal for this refreshing new product.
“It’s fantastic to continue our global partnership with Unilever on a regional basis,” comments Tim Arrowsmith, director of bluemarlin Singapore. “To collaborate with two super brands like Walls and Lipton on a summer innovation like Wall’s Lipton Crush is just the beginning of more interesting and diverse brand collaborations we’ll sure to be seeing in the future.”
Aparna Sundaresh, brand director at Unilever, says, “Bluemarlin has created a pack design that successfully reflects the brand’s bright personality and provides a platform for extending the range in the future.”