The more of the five senses you use in branding, the greater your opportunities are to connect with your customers. Decisions to purchase specific products are not tied solely to sight, but our vision undeniably plays a large part in shopping patterns, with color being the first element of packaging we notice.
In Branded by Color, Ted Mininni discusses the advantages of using a signature brand color on packaging. Further in the issue, Color Psychology Differentiates Packaging gives you even more real-life application of color principles in branding.