Novelis, a world leader in aluminum rolling and recycling, announces the first product in a new portfolio of certified high-recycled content aluminum for specialty applications called evercycle. This new material is designed to enable customers to produce infinitely-recyclable products with a lower carbon footprint.

The first product in the evercycle portfolio is designed for aluminum food containers. This product is certified by SCS Global Services to contain 100 percent recycled aluminum, made up of 90 percent post-consumer content and 10 percent customer manufacturing scrap — the only material of its kind in the market, according to the company. Commercially available now in North America, evercycle is expected to become available globally as demand grows.

“The launch of evercycle marks an important next step in our long-term commitment to sustainable aluminum product innovation,” says Phil Martens, Novelis president and chief executive officer. “Our evercycle aluminum appeals to customers who want to demonstrate their dedication to sustainability and attract the growing numbers of environmentally conscious consumers.”

The new product adds to Novelis’ growing portfolio of high-recycled content aluminum sheet products and is part of the company’s plan to increase the overall recycled content of its products to 80 percent by 2020. In 2014, Novelis introduced its certified high-recycled content evercan product for beverage cans, which is now available globally.

“We are pleased to have begun shipping evercycle earlier this year to major producers of food containers in the U.S.,” says Marco Palmieri, senior vice president of Novelis and president, Novelis North America. “This represents the first application of evercycle, but we are already developing other uses across our specialty products portfolio, including appliances and cookware.”