Second Self Beer Company Moves into Novelis Cans with High-Recycled Content
Novelis, a world leader in aluminum rolling and recycling, and Atlanta brewery Second Self Beer Company announce the launch of Second Self beer in aluminum cans, made from Novelis evercan — the world’s first and only certified high-recycled content aluminum can sheet. The news was announced in Savannah, Ga., during the International Society of Beverage Technologists’ annual meeting, BevTech 2015, just in time for summer vacation and festival season.
“At Second Self we spend a lot of time perfecting the flavor profile of every beer we make, from how it first hits the pallet to what foods it pairs well with,” says Jason Santamaria, beer architect, Second Self Beer Company. “Now that the warm weather is here, we want consumers to be able to enjoy these same flavors outdoors — on the beach, by the grill or at their favorite festivals. That’s why we decided to go with evercan. There’s no better way to package our beer than in the best portable, protective packaging with the smallest environmental footprint.”
Second Self’s year-round flagship brews, Thai Wheat and Red Hop Rye, are now available in evercan aluminum cans and found on store shelves throughout Georgia. Second Self cans are great for outdoor activities due to their light weight, resistance to breakage and light penetration and infinite recyclability.
“Consumers are beginning to demand more from their beer,” says Bruce Maclane, director, evercan Craft Brew Sales, Novelis. "They don’t just want great taste, but also easy portability and now, sustainability. From solar panels to bicycle co-ops, craft brewers are finding new ways to connect with their customer base, and evercan is one of them. Made almost entirely out of used beverage cans, and able to be recycled again and again forever, it’s a portable packaging people can get behind."
Novelis evercan contains a minimum 90 percent certified recycled content. Introduced in 2014, Novelis' evercan has also been adopted as the material of choice by Red Hare Brewing Company, Red Brick Brewing Company and Southbound Brewing Company and is available to beverage companies globally. Novelis facilities in North America, Europe, South America and Asia are certified to produce evercan by SCS Global Services, a leader in environmental certification and auditing.
Recycling aluminum requires 95 percent less energy and produces 95 percent fewer greenhouse gas (GHG) emissions than manufacturing primary aluminum, making evercan a true low-carbon packaging alternative.
Further proving its commitment to sustainable brewing and packaging, Second Self also became the latest U.S. craft brewer to sign the Brewery Climate Declaration, a declaration created by leading sustainability non-profit Ceres, mobilizing leaders in business and industry to show their commitment to creating a more sustainable world. Signatories of the Climate Declaration are taking action to reduce greenhouse gas emissions (GHGs), use less energy, choose clean energy sources and invest in new technologies in an effort to help combat climate change. Other signatories of the Climate Declaration include evercan users Red Brick, Red Hare and Southbound brewing companies, as well as Novelis, which has committed to cutting its GHG emissions in half by 2020 through recycling used aluminum.