Home » Bulgarian Beer Company Gets Brand Makeover by Pichler & Gattringer
The traditional Bulgarian beer brand ‘Stolichno’ (meaning ‘the beer from the capital city’) stands for compelling and sophisticated beer indulgence and has been enjoying a loyal following on the Bulgarian market for years.
Two blends are available, Stolichno Bock beer, which is a strong dark beer with malty taste, full-bodied with subtle caramel flavour and Stolichno ‘Weiss’, which is a Hefeweizen beer.
Beer lovers enjoy the Bock with medium hop bitter taste as an elegant and fine beverage for especially moments or in combination with pork, beef and lamb meals.
Stolichno Weiss is a naturally cloudy and amber coloured beer, marked by slight banana aromas and fine carbonic acid and offers special richness in taste.
With this background, Pichler & Gattringer created a redesign of the packaging and designed a new iconic 0.4L brand bottle for the brand belonging to the HEINEKEN Bulgaria portfolio.
The result was an elegant long neck bottle with solid socket and iconic ‘S’ embossment on the bottle shoulder, striving for enhancing the premium character of the Stolichno brand and aiming at a mix of contemporary and traditional, crafted perception.
‘The new design meets the customers’ expectations regarding an up-to-date beer enjoyment with a rich brand tradition and special character’, says Daniel Frixeder, Managing Director of Pichler & Gattringer, ‘and it shows once again that we are specialised to achieve accurate design work even walking a fine line between modernization and consciousness of tradition.
For us packaging is communication - and affects significantly the success of sales, as the packaging is the last touchpoint between brand and consumer before buying and can generate a large brand loyalty and a huge outreach at relatively low costs. That’s why it is a really great honour for us to be able to contribute over years to the economic success of an international leading company like HEINEKEN.’
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The July issue of Packaging Strategies highlights active packaging benefits; the private label boom post-COVID, staying competitive with X-ray machinery, a new OpX column, how factory of the future solutions unlock equipment efficiencies, expanding business with new product development and a household care company who believes it’s humor and sustainability that make the brand.