For Earth Day 2015, Budweiser announced its continued support and commitment to the environment through a partnership with the National Park Foundation (NPF), the official charity of America’s national parks, for the Find Your Park movement. The multi-million dollar partnership raises awareness about national parks and the centennial milestone of the National Park Service in 2016. In celebration, Budweiser is rolling out limited-edition patriotic packaging featuring the silhouette of Lady Liberty.
Budweiser commissioned famed city streetscape and mobile photographer 13th Witness to unveil this packaging with compelling visual content that captures Budweiser’s spirit for the summer.
“We want to encourage a new generation of beer drinkers to get out there and see what America is made of,” says Brian Perkins, vice president, Budweiser. “And where better than in America’s national parks? It’s fitting for Budweiser — a big, bold brand — to team up with a pioneering partner like NPF. We are looking to draw attention to these parks with our eye-catching packaging … as well as a pretty epic surprise concert this summer.”
Budweiser will bring monumental and surprising moments to the national parks through a summer music program that celebrates the brand’s pledge to safeguard these breathtaking landscapes and places of cultural and historical importance, and inspire generations of national parks enthusiasts. To kick off the partnership, Budweiser launched a day of service in various parks throughout New York City on April 21 to unite a sense of duty and responsibility for a new America — made better.
“Budweiser is an American brand with a steadfast commitment to our nation,” says Dan Wenk, interim president of the National Park Foundation. “With their generous, multi-faceted support of our Find Your Park movement, we will ensure that these special places are loved and protected well beyond the next 100 years.”
Budweiser’s new Statue of Liberty summer packaging highlights the partnership with NPF and marks its commitment to protect our country’s beloved historical, cultural, natural and urban parks, the brand reports. The Lady Liberty packs will be available in 8-, 12-, 16- and 25-ounce cans and in a 16-ounce aluminum bottle.
“America’s national parks are some of the most beautiful places on earth,” says Perkins. “We want to recognize that sense of scenery. That’s why we’ve brought one of the most iconic, inspiring visuals in the world to beer drinkers. That’s why we’ve commissioned an exciting Instagrammer to help unveil the partnership. And, most importantly, that’s why we’ve joined NPF to drive more young adults to see these sights for themselves.”