I both hate and adore change. I’m not a fan of it when my logic-worshipping brain can’t come to terms with whatever is happening; thankfully, sometimes changes still happen despite pips from me.
Change certainly pleases me when I benefit from it — who doesn’t love progress in his or her life, work and projects? To see improvement in something you are elbow or neck deep in (and especially if in over your head) is such a satisfying feeling.
Ask Jason Foster, BRANDPACKAGING’s 2015 Brand Innovator: He will speak with passion about Replenish, his development for the CPG industry. Click over to begin reading his story and see what inspired him to do something different.
We also have a change of our own coming soon: a new mobile-responsive www.BrandPackaging.com. BRANDPACKAGING wants the information-getting process to be as easy as possible for you, and that means functional and effortless access to our platform of print and digital editions, website, mobile app and social media accounts. Whichever way you prefer to get your branding and packaging stories, advice and news, there’s a format available for you.
For those of you who need a little steadiness, some things never waver: Packaging That Sells once again has a fantastic lineup of brands, design agencies and research firms onstage October 12-14 at The Drake Hotel and conference center in Chicago. After flipping to page 11 and seeing just a sampling of who you will be hearing from at the event, I believe you’ll find my opinion to be based on more than bias alone.
Find the agenda and full list of speakers online at www.PackagingThatSells.com. Now is the best time to register; you can save $400 simply for being quick. We are looking forward to seeing you there!