In launching BodyLab by Jennifer Lopez, Basic Research wanted a vibrant look that reflected the spirit of the brand and turned to full-service print and packaging supplier Multi Packaging Solutions. The packaging for the research-based health and fitness products for women uses color-coding to organize the brand family. Visual cues are accentuated with MPS’ metallic in-line FoilKote process, which is designed to allow multiple foil colors to print in a single pass in perfect registration with key graphics. In addition, the entire look is enhanced with HoloKote technology for an overall prismatic effect to convey the message of transformation.