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Brand Packaging

Diamond Packaging Wins Five Awards in 22nd Annual FSEA Gold Leaf Awards Competition

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June 16, 2015

Diamond Packaging won five awards in the 22nd Annual FSEA Gold Leaf Awards Competition, the industry's premier showcase for foil stamping, embossing and other specialty effects. Awards were announced at the FSEA/IADD Odyssey in Schaumburg, Ill. on May 14, 2015.

The competition, which is sponsored by the Foil & Specialty Effects Association (FSEA), recognizes creativity and superior execution of designs that reflect positively on the industry as a whole. Entries are judged on several criteria including design, execution and level of difficulty. Winning an award is a mark of excellence in the packaging field and recognition of superior achievement.

Diamond won a Gold Leaf award in the “Creative Use of Foil/Embossing on a Folding Carton” category for Elizabeth Arden's White Diamonds Gift Set (Mother's Day 2015).

The QuikSet carton was converted utilizing metallized polyester board and offset printed with transparent gold, transparent purple, dense black and opaque white inks, in-line with UV high gloss coating. Dome-embossed round and pear diamonds and blind-embossed flower petals add beauty and reinforce the White Diamonds brand.

Diamond’s QuikSet design works to provide an attractive and economical alternative to rigid set-up boxes, featuring a reinforced base and lid, direct application of graphics and stamping or embossing, flat shipping and storage, and easy set-up. With crisp, clean lines and outstanding strength, QuikSet is a perfect choice for gift sets or promotional items, the company reports.

Diamond also won a Gold Leaf award in the “Calendar” category for its three-month corporate calendar, a long-standing company tradition and popular promotional item given to customers and suppliers. The 2015 stained leaded glass-themed calendar transforms the old world craftsmanship of a hand-drawn design by infusing it with modern finishing touches.

The calendar was converted utilizing Clearwater Candesce SBS paperboard and offset printed with four color process inks and three spot colors, DiamondTouch soft touch coating, aqueous coating, and UV gloss spot coating. The tightly-registered, foil embossed lead outline lends authenticity to the piece and showcases the type of decorative effect that can elevate customers’ brands. Metal Magic provided all of the foil stamping and embossing dies.

The header showcases a stained leaded glass design enhanced with UV gloss spot coating and a foil embossed lead outline, creating a dramatic sense of texture and depth. DiamondTouch soft touch coating provides a striking contrast to the multi-level embossed date (2015) and the spot UV gloss finish surrounding it. The middle backers feature three unique sets of foil embossed patterns, each enhanced with UV gloss spot coating. The calendar’s recyclable shipper faithfully simulates a grand entrance doorway, right down to the wood and stone design and gatefold panels. All of the renderings were further enhanced to simulate the unique visual character of stained glass.

Diamond won a Silver Leaf award in the “Best Use of Embossing” category for Five Star Fragrance Company’s Vicky Tiel Paris 21 Bonaparte Gift Set. The new gift set packaging imparts a sense of luxury and reflects the essence of the famed Paris-based American couturier.

The QuikSet carton was converted utilizing FSC-certified metallized polyester board and offset printed with transparent gold, purple, brown, dense black and opaque white inks, in-line with UV matte and UV high gloss coating. The UV matte coating on the lid provides a striking contrast to the high gloss purple (21 Bonaparte) and gold (text, logo, stripes) accents surrounding it. Exquisite multi-level embossing adds distinction and reinforces 21 Bonaparte as a premium brand.

Diamond also won a Silver Leaf award in the “Difficult Application of Foil/Embossing on a Folding Carton” category for the L'Oreal Paris RevitaLift Miracle Blur folding carton.

The carton was converted utilizing FSC-certified Invercote G paperboard and offset printed with two process colors, transparent gold, dense black, flexo white and opaque white inks, in-line with UV high gloss coating. Red foil stamping decorates the front and side panels. Holographic foil stamping on the front and top panels gives the illusion of depth and three-dimensionality. Decorative embossing enhances the L'Oreal logo on the front and top panels.

Diamond won a Bronze Leaf award in the “Cold Foil (Sheet or Rotary) on Packaging” category for the L'Oreal Paris Age Perfect Glow Renewal folding carton.

The carton was converted utilizing FSC-certified Invercote G paperboard and offset printed with three process colors and two metallic gold inks, in-line with UV gloss coating. Foil stamping with gloss coating enhances the front, side and top panels. A secondary satin foil stamp on the front and side panels (below the rigid window) provides a striking contrast to the high gloss finish surrounding it. The specially-designed, integrated insert provides protection for the primary container and prominently displays the product through the rigid window.

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