Home » Diamond Packaging Takes Home the Gold at 23rd Annual FSEA Gold Leaf Awards
Diamond Packaging won six awards, including Best of Show, in the 23rd Annual FSEA Gold Leaf Awards Competition, the industry's premier showcase for foil stamping, embossing, and other specialty effects. Awards were announced at the FSEA National Conference in Orlando, FL on April 4.
The competition, which is sponsored by the Foil & Specialty Effects Association (FSEA), recognizes creativity and superior execution of designs that reflect positively on the industry as a whole. Entries are judged by a panel of industry experts on several criteria including design, execution, and level of difficulty.
Diamond won Best of Show, as well as Gold Leaf and Bronze Leaf awards in the “Calendar” and “Self Promotion” categories, respectively, for its three-month corporate calendar, a popular promotional item given to customers and suppliers. This year’s 2016 calendar marks the 25th anniversary of a long-standing company tradition. The grandfather clock theme, with its inner mechanisms perfectly balanced, was chosen to represent the collaborative and precise nature of Diamond’s work.
The calendar was converted utilizing Clearwater Candesce® SBS paperboard and offset printed with four color process inks, UV matte coating, and UV gloss spot coating.
The dimensional header features a multi-level embossed and debossed woodgrain pattern, and a striking clock face insert enhanced with UV gloss spot coating, cold foil, and multi-level embossing, creating a dramatic sense of texture and depth. It also incorporates an opening APET rigid window panel and foil embossed chimes that artfully simulate a real grandfather clock.
The middle backers also feature a multi-level embossed woodgrain pattern, and three unique sets of foil embossed gears enhanced with UV gloss spot coating. Metal Magic provided all of the embossing dies.
The tightly-registered foil accents lend authenticity to the piece, and were achieved using state-of-the-art, in-line cold foiling technology. They also showcase the type of decorative effects that can cost-effectively elevate customers’ brands.
Diamond won a Silver Leaf award in the “Cold Foil (Sheet or Rotary) on Label/Carton” category for Iovate’s Pro Clinical Hydroxycut Instant Drink Mix folding carton.
The carton was converted utilizing Clearwater Candesce® SBS paperboard and offset printed with four color process inks and two spot colors, in-line with UV gloss coating. Cold foil combines with Cast and Cure holographic effects to enhance the front, side, and top panels. Embossing and blind embossing add an appealing tactile quality that promotes consumer interaction.
Diamond also won a Silver Leaf award in the “Difficult Application of Foil/Embossing on a Folding Carton” category for The Lovely Distribution Company’s Sarah Jessica Parker Lovely folding carton.
The carton was converted utilizing FSC-certified Iggesund Invercote G paperboard and offset printed with pink, metallic gold, and dense black inks, in-line with UV matte coating. A repeating circular pattern of silver foil adorns the front, side, rear, and top panels. A gold foil stamped and embossed LOVELY logo on the front panel adds distinction.
Diamond won a Bronze Leaf award in the “Creative Use of Specialty UV Coatings” category for Elizabeth Arden's 5th Avenue Only NYC folding carton.
The carton was converted utilizing metallized polyester board and printed with UV flexo fuchsia purple, dense black, and opaque white offset inks, in-line with DiamondTouch soft touch coating, UV matte, and UV gloss spot coating. The high gloss embossed accents on the front panel provide a stunning contrast to the interlaced matte and spot UV gloss pattern surrounding it.
The combination of color and textures reinforces 5th Avenue as a prestige brand, and beautifully complements the primary container – a glass bottle with tall clean lines, purple color palette, and gold infused cap.
All of Diamond’s winning entries were manufactured using 100% clean, renewable wind energy and produced in a Zero Manufacturing Waste to Landfill (ZMWL) facility.
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This issue of Packaging Strategies highlights alcohol consumption trends during coronavirus including social media engagement; how to get the best pricing for your business and your customers; when and how to automate your packaging line; a jerky snack brand redesign; the importance of flexible packaging; and the tipping point in eCommerce.