New Focus Groups Give Insights into Women’s Preferences for Haircare Packaging
TricorBraun continues its commitment to consumer focus groups with a series of groups exploring female consumers’ preferences for haircare product packaging, both for in-home use and in smaller sizes for travel.
“Let’s face it, women are on the go” says Becky Donner, vice president of Design & Market Insight for TricorBraun. “Traveling for business, working out at the gym or traveling for a weekend get-away, women want packaging that meets their lifestyle. We wanted to explore their thoughts and preferences in a way that not only allows us to better understand packaging preferences but also enables us to better identify future design opportunities.”