Second Self Beer Company Moves into Novelis Cans with High-Recycled Content
Novelis, a world leader in aluminum rolling and recycling, and Atlanta brewery Second Self Beer Company announce the launch of Second Self beer in aluminum cans, made from Novelis evercan — the world’s first and only certified high-recycled content aluminum can sheet. The news was announced in Savannah, Ga., during the International Society of Beverage Technologists’ annual meeting, BevTech 2015, just in time for summer vacation and festival season.
“At Second Self we spend a lot of time perfecting the flavor profile of every beer we make, from how it first hits the pallet to what foods it pairs well with,” says Jason Santamaria, beer architect, Second Self Beer Company. “Now that the warm weather is here, we want consumers to be able to enjoy these same flavors outdoors — on the beach, by the grill or at their favorite festivals. That’s why we decided to go with evercan. There’s no better way to package our beer than in the best portable, protective packaging with the smallest environmental footprint.”