We’ve opened up submissions to our 2015 Design Gallery, our bound December issue. Your peers have already begun sending in great brand packaging to be judged for the People’s Choice trophies and Editor’s Award. The entries also are entered in the running for the book. If you haven’t entered before, or want an insider’s perspective, read on. Here’s exactly what we look for.
For BRANDPACKAGING’s definitive annual, we choose packaging that goes beyond simply looking or working nice — we honor packaging that effectively uses its design and structure to tell the brand’s story and connect with the consumer.