Designer Challenge: 200 Ideas for Better Packaging
Many entries to the contest have commercial potential.
When Iggesund Paperboard challenged the world’s designers to create better and more sustainable consumer packaging, the result was almost 200 design proposals. The company has now selected three of these to receive a reward and also opened a dialogue with more designers about being able to use their creations in various contexts.
“We’re overwhelmed by the enthusiasm that greeted our project, both from the participating designers but also the attention it has received in the press,” comments Staffan Sjöberg, public relations manager at Iggesund Paperboard. “And of course we’re pleased, because one of our aims was to show more designers what they can do with paperboard in general and our products, Invercote and Incada, in particular.”