For the fifth year in a row, ButterflyCannon has designed the limited-edition bottles for the Chandon Summer campaign. The annual endeavor has had great success, resulting in significant sales for the brand. The Brut design celebrates the all-American summer, emphasizing Chandon’s heritage with iconic stripes and classic red, white and blue colors. A nautical theme runs throughout the campaign; the overlapping stripes evoke sails blowing in the breeze. Fashion and trends were also an influence: Each bottle has a satin label, adding tactility, which is then further embellished with subtle stitching. This year marks the first Rosé in the campaign: The bottle, with its splashy, bright pop of hot pink captures the excitement of summer.