SnackWell's Rebrand and Redesigned Packaging is a Sweet Success
The SnackWell’s brand of cookies, cakes, pretzels and more was formed in 1992 with the intent of providing consumers with good-tasting, healthier options of their favorite treats.
The brand, famous for its fat-free products, now produces peanut-free items as well as snacks made with whole wheat — meeting shoppers’ current desires for better-for-them, on-the-go snacking items.