Health Warrior Victorious in Design Challenge of New Product
Former NCAA Division I athletes Shane Emmett, Dan Gluck and Nick Morris started the Health Warrior brand, which launched at the end of 2011, to help fix the U.S.’ packaged food industry. Americans get more than 70 percent of their diet from prepared foods, many of which are high in calories and low in nutrition. The co-founders, inspired by Christopher McDougall’s book Born to Run, detailing the 100 mile treks of the Tarahumara tribe, created nutrient-dense Chia Bars as an answer to the empty products lining store shelves.
After the huge success of the 100-calorie, snack-sized Chia Bar, Health Warrior was ready to launch a more substantial version, targeting active adults looking to consume even more protein. The brand’s new addition, Chia Protein Bar, is roughly double the size of the compact Chia Bar. It contains 10 grams of protein derived from plant-based sources, three times the amount of the original product, and amaranth and quinoa accompany the chia.