GE Lighting is excited to unveil its new packaging for premium headlight automotive line GE NIGHTHAWK™ including, GE NIGHTHAWK™ Platinum and GE NIGHTHAWK™ Xenon. The new packaging, which will simplify user experience when searching for a premium automotive bulb and optimize retail space, was introduced at the 2015 Automotive Aftermarket Products Expo (AAPEX) Nov. 3-5 in Las Vegas, Nev.
“Based on our top buyers’ feedback, we optimized our packaging to meet their needs,” explains Rob Gill, GE Lighting’s North American automotive sales manager. “GE NIGHTHAWK™, GE NIGHTHAWK™ Platinum, and GE NIGHTHAWK™ Xenon all exhibit breakthrough performance, providing more light and visibility on the road compared to GE standard automotive bulbs,” continued Gill. “Now, our consumers will be able to recognize the benefits of our bulbs, better than ever. Plus, our retailers will have greater flexibility to maximize their selling spaces.”
The eye-catching graphics display consumer-friendly, easy-to-read labeling, simplifying the user experience so consumers can make quick and easy purchases. The new packaging is optimized for retailers with limited shelf space, exhibiting a significant reduction in total card space than previous packaging.
GE also unveiled its new commercial pack which will include one box with an inner sealed bag. This new pack reduces both package size and possible breakage.