Home » Nude Brand Creation Draws Inspiration from Cuban Architecture for Packaging of Limited-Edition Rum
Havana Club, the global leading rum in the super-premium and above category, launched the Havana Club Tributo Collection this week, with packaging designed by Nude Brand Creation.
The new series of limited editions created with exceptional rum reserves are is to be unveiled annually at the Cuban Habanos Festival.
A rum for collectors and connoisseurs
With only 2,500 bottles of each rum being released, the Havana Club Tributo Collection is set to appeal to spirits connoisseurs and collectors alike. As a tribute to the best that Cuban rum has to offer, Havana Club Maestro Ronero, Asbel Morales, will personally select the finest aged bases from cellar reserves to create each release.
The 2016 limited edition is led by a base of rums aged in 80-year old casks, which have been carefully blended with other rums to give an aromatic and intense taste with defining notes of dried tropical fruits and a deep amber colour.
Inspired by Cuba’s architecture
Co-founder of Nude Brand Creation, Bernard Gormley, says: “The packaging was inspired by the wide variety of architectural styles in Cuba, in particular the Spanish baroque and the neoclassical, which complement each other so perfectly, just like the blend of different rums selected to make the product. The filigree and detailing intrigued us and influenced the graphics, along with the colour blue - the national colour of Cuba, and gold that enhance the luxury cues and on-shelf standout.”
“The background pattern on the bottle label and gift pack was inspired by the ceramic tiles found in walkways, walls and floors of Havana," Gormley continued. "The signature of Maestro Ronero Asbel Morales and the individual number of each bottle is displayed on the intricate premium label.”
Morales says, “Creating the Havana Club Tributo Collection is a fascinating process, as each release will provide a new and unique taste experience, achieved through experimentation with rum bases from our reserves. By blending rums using very old and rare casks, we have been able to create an expression for 2016 with a luxurious amber glow, full-bodied fruit flavours and a long finish.”
The Havana Club Tributo Collection 2016 is bottled at 40% ABV and will be available in ten markets, including Cuba, UK and China, from March 2016 at the RRP of $350 USD.
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In this issue of Packaging Strategies we have the annual Packaging Outlook, covering flexible and rigid plastics, glass, metal cans, paperboard and corrugated, as well as packaging machinery & automation and packaging design. Also covered is the trend of less is more in beverage branding, how dispensers can make or break a brand experience, one conveying company that’s setting the bar in vertical farming, a dairy manufacturer that moved to plant-based products and more. Enjoy!