Berry Plastics (NYSE: BERY) is honored to receive the Silver Sustainability Achievement Award from the Flexible Packaging Association (FPA) for its Cowboy Bath Brand™ packages, which are large flow-wrap pouches. The FPA presented 20 awards at its 60th annual award ceremony.
The large, flow-wrap package incorporates several environmental benefits leading to this sustainability award. The printing was converted to high-definition (HD) flexographic surface printing, which is widely known to have significantly lower greenhouse gas emissions as compared to rotogravure print due to the process, reduction of ovens/heat, and ink consumption. The HD surface printing led to a reduction in the overall gauge of the film by eliminating a PET layer.
“The Cowboy Bath-In-A-Bag package is a great example of Berry Plastics’ superior printing technologies being utilized to achieve high-quality, differentiating graphics in a single layer of metalized PET, resulting in several environmental and sustainability benefits,” said Michelle Wilson, Berry Plastics’ Vice President of Application Development and Support. “We are honored to accept this award as this further underscores our emphasis on delivering innovative and responsible packaging solutions to our customers to enhance the lives of end consumers.”
Additionally, a substantial reduction in high-value, work-in-process waste was achieved by decreasing the number of production passes required to produce the finished product. This production process also granted a deduction in audible noises created when handling the package.
“This award exhibits our belief in pursuing new methods to offer a more sustainable product for our customers through implementing efficient manufacturing processes,” said Robert Flores, Berry Plastics’ Director of Sustainability.
Since 1956, the Flexible Packaging Achievement Awards have featured innovations, solutions, and advances that have made a positive impact on flexible packaging industry. All award submissions are judged on shelf-impact, sustainability, printing techniques and technical innovation, and must be currently produced and sold in the market.