As a whole, digital printing was considered a little acorn in the packaging industry as few as five years ago. The technology continues to gain much ground, and it is now viewed as the giant oak its early proponents knew it could be. In fact, in this month’s Consumer Insight study, Mintel concludes we’re about to turn a corner:
“Mintel believes 2016 will be the tipping point for digital package printing, as brands and package converters begin to move beyond using digital primarily for limited editions and personalization, and begin to capitalize on its economic and speed-to-market advantages for mainstream package decoration.”