For six decades and three family generations, all detergent has been an iconic, premium American laundry brand. Launched in 1959, the brand was an immediate hit, especially among households with children, and became known as the Stain Fighter. The detergent has long been parents’ trustworthy partner in the battle of keeping their kids’ clothes clean. The direct printed pallet display and merchandising trays by Proactive Packaging & Display feature sharp images and consistent color, and were an integral part of a national campaign showcasing the launch of “The Peanuts Movie” in November.